I'm not a marketer who learned this from a course. I run a real shop.

On the high street in Towcester, I see it every day — quiet mornings, unpredictable sales, and the constant question:

"What can I do to increase my sales?"

I know what it feels like when a beautiful shop doesn't get the attention it deserves. And I also know this:

It's rarely the product. It's the visibility.

Before opening my shop, I spent over ten years in e-commerce and operations — building a handmade business to more than £1M in sales, growing a team of seven, and helping hundreds of small business owners across Europe sell their products online.

I hold a degree in online marketing and have guided shop owners through everything from brand positioning to content strategy to conversion.

But what I bring to this work that no course or agency can replicate is that I'm still doing it myself. Every week, I open the door to my own shop in Towcester, read the footfall, run the promotions, and test ideas in real time. I know the specific reality of being a high street retailer — because I am one.

That shared experience is what shapes everything I do for clients.

My work focuses on three things that matter most for independent shops:

  • Reaching local customers who are already looking for what you sell, and turning them into loyal regulars

  • Building an online presence that makes your shop feel welcoming and worth visiting — before anyone steps through the door

  • Creating content and a consistent strategy that keeps working even on your busiest days

That's the heart of The Shop Life — helping independent retailers across Northamptonshire, Milton Keynes, and the surrounding area build marketing that works in real life, not just online.

It starts with understanding your customer properly. What brings them to your town. What makes them choose you over the next option. What would make them tell their friends.

From there, everything becomes more intentional — and more effective.

If this resonates with you, I'd love to have a proper chat. Not a formal meeting or a sales pitch — just two shop owners talking honestly about where you are and what might help. It's free, it's relaxed, and there's absolutely no obligation.